BUSINESS
The Wellness Economy Just Crossed a Milestone
Global spending on health and wellness hit a new high last year — driven less by fitness clubs than by supplements.
Read the article →BUSINESS
Why Every Retailer Is Suddenly Selling Adaptogens
From coffee shops to convenience stores, one supplement category is popping up in unexpected places.
BUSINESS
The Vitamin Industry's Quiet Consolidation
Household supplement brands are being absorbed by parent companies most consumers have never heard of.
BUSINESS
How Direct-to-Consumer Rewrote the Rules for Health Brands
A generation of DTC startups has changed how supplements are marketed, sold and reviewed.
BUSINESS
Pharmaceutical Giants Move Deeper into Consumer Wellness
Legacy pharma companies are launching over-the-counter wellness lines at an accelerating pace.
BUSINESS
Retail Pharmacies Bet Big on Personalised Wellness Aisles
Chains are redesigning storefronts around nutrition consultations and custom supplement stacks.
BUSINESS
The Amazon Effect on Supplement Reviews
Consumer reviews are shaping formulation choices at brand headquarters — often more than clinical trials.
BUSINESS
Private Label Vitamins Take Over Store Shelves
Retailer-branded supplements are quietly outpacing legacy brands on major chain shelves.
BUSINESS
Subscription Wellness: The Business Model That Won't Die
Monthly boxes and auto-shipments continue to dominate a category once thought saturated.
BUSINESS
Investor Appetite for Wellness Startups Stays Strong
Even amid a broader tech pullback, capital keeps flowing into health-focused consumer brands.
BUSINESS
Why Ingredient Sourcing Is Becoming a Competitive Edge
Brands are pushing supplier transparency to the front of the label — and paying more to do it.
BUSINESS
Clean-Label Wellness Turns Into a Marketing Arms Race
Fewer additives, more claims: the industry's new competitive frontier.
BUSINESS
Global Nutrition Brands Rethink European Distribution
Post-Brexit and EU regulatory shifts are redrawing supply-chain playbooks.